Where the Valentine Card Began: A Whimsical Little History

Long before glitter glue, lace doilies, and heart‑studded envelopes filled the aisles of February, the Valentine card began its life as something far humbler — a whispered sentiment, a folded scrap, a small bravery of the heart.

A Love Note in a Tower

The earliest known Valentine message is often attributed to Charles, Duke of Orléans, who in 1415 found himself imprisoned in the Tower of London. With nothing but time, quills, and longing, he wrote a poem to his wife calling her his “Valentine.” It wasn’t a card as we know it, but it was the spark — a tender ember in a very cold place.

You can almost imagine him there: a winter draft curling under the door, ink freezing on the nib, and yet he’s writing love into the world anyway. That’s the soul of the Valentine card right there — a small warmth against the bitter cold season.

Handmade Hearts and Secret Courting

By the 1600s and 1700s, people across England were exchanging handmade “valentines” — little tokens of affection crafted from paper, ribbon, pressed flowers, ephemera, and whatever scraps felt romantic enough to carry a message. These were not mass‑produced; they were personal, imperfect, and often delightfully over‑the‑top.

Some included puzzles or rebuses (“I 🐝 + 🍯 = I be honey for you”), others had cut‑paper silhouettes, and many were slipped anonymously under doors. Courtship was a quieter, more coded affair then, and a Valentine was a safe way to say, I’m thinking of you, without fainting from embarrassment.

Enter the Lace, the Frills, and the Postal Service

The true explosion of Valentine cards came in the Victorian era — a time when sentimentality was practically a national sport. Paper lace became wildly popular, and printers began producing elaborate, layered cards with pop‑ups, hidden messages, and tiny paper mechanisms that made doves flap or hearts unfold.

Thanks to the Penny Post, sending a Valentine became affordable for everyone. Suddenly, February 14th was a flurry of envelopes, some sweet, some silly, some scandalous. (Victorians loved a good saucy pun — they were not as prim as they pretended.)

America Joins the Party

In the mid‑1800s, Esther Howland of Massachusetts — often called the “Mother of the American Valentine” — saw an English card and thought, We can do that, but bigger. She began assembling ornate cards with lace, embossed paper, and bright scraps imported from Europe. Her designs were so popular she built an entire cottage industry around them, employing women who worked from home assembling the layers.

Her cards were lush, romantic, and unapologetically sentimental — the ancestors of the cards we know today.

A Tradition of Small Braveries

And so the Valentine card grew from a prisoner’s poem to a handmade token to a Victorian spectacle to the modern aisle of pink and red. But at its heart, it’s still the same thing it always was: a small bravery. A way to say, You matter to me, even if your hands shake a little while writing it.

There’s something wonderfully human about that — the way we keep trying to wrap love in paper, lace, ink, and whimsy, hoping it reaches the right hands and hearts.